Retail and ecommerce

Break the silos between CRM, loyalty, ecommerce, and paid media

When you know your customers, your customers know

Marigold helps retailers unlock the full potential of customer relationships through actionable insights and deeper personalization. By quickly gathering zero-party data—preferences and traits customers willingly share—brands get clear, actionable customer insights.

With Marigold, retailers can create compelling, tailored experiences that foster stronger engagement, driving meaningful digital interactions. With a deeper understanding of what motivates each customer, highly personalized campaigns can inspire action and build lasting loyalty.

Trusted by the world's best retail brands

Powerful tools for powerhouse retailers

With Marigold, build once and reuse your campaign assets across markets, moments, and channels.

Cross-channel journeys and content

Centralized management and orchestration for your audience across all channels, powered by easy, intuitive creation flows and a reusable multi-channel content library.

Customer data and profiles

A flexible, relational data structure that connects data sources to build rich profiles and segments and enable personalization at scale.

Personalization at scale

Real-time and responsive content including, open-time customization, triggered automations, and dynamic send time to land messages at the opportune time.

AI and machine learning

AI-powered features help marketers create compelling content, predict behavior, anticipate needs, and optimize engagement.

Seamless integrations

A connector library makes integrations a breeze, as well as flexibility for more advanced needs.

Enterprise-scale sending and security

Secure architecture and an aggressive certification plan protect customer data above and beyond market standards, with infinitely scalable processing for all message types.

Actionable insights

Customer business intelligence reporting, insights dashboards, and predictions enable smart decision-making and optimized programs.

Streamlined testing

Powerful and easy-to-use testing, including complex multivariates, A/B automation, and ML-driven send time optimization.

Products built for retail's unique challenges

Accelerate growth with AI-driven, automated, and personalized cross-channel campaigns that deepen customer relationships.

Cheetah by Marigold

Drive growth with optimized and automated personalization.

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Marigold Loyalty

Earn trust by proving that you listen, learn, and reward.

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Liveclicker by Marigold

Adapt and personalize messages in real-time.

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Mobile by Marigold

Reach audiences on myriad devices.

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Sailthru by Marigold

Deploy email, mobile, web, and SMS campaigns with ease.

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Selligent by Marigold

Grow your marketing prowess with flexible, privacy-centric automation tools.

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Integrations and connectors

Marigold provides an extensive library of pre-built connectors that enable bi-directional data sync between our platform and key retail platforms, including:

  • E-commerce platforms: Shopify, Adobe Commerce
  • CRM systems: Salesforce, Microsoft Dynamics
  • Data sources/warehouses: Snowflake, BigQuery, Redshift, DynamoDB, Databricks, CSV/JSON files, Google Sheets, MSSQL, Oracle, MongoDB, and more

These connectors let retailers import transactional, customer, and behavioral data for segmentation and campaign activation, and export Marigold audience and performance data back into BI or other internal systems.

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Retailers realizing success with Marigold

Global retailers use Marigold to increase average customer value and lifetime loyalty.

I can spend 10 minutes building and testing new audiences and walkaway learning something new that almost always makes our strategy more effective.
Adam Davis

Media and Marketing Manager, Magnolia Bakery

"Creativity drives connection, data drives action. Together, they deliver measurable results."
Claartje van Meeuwen
CRM & Loyalty manager, HEMA
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“We wouldn’t have been able to deliver this kind of experience without the Marigold team. From integration support to real-time reporting, they helped us move quickly and launch a campaign that truly connected with our audience.”
Susan Fletcher
Director of Digital Marketing, Great Clips, Inc.
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