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5 loyalty mistakes retail marketers make and what to do instead

In Business Reporter’s latest episode of DigitalTransformationTalk, loyalty experts discussed how today’s retail brands are rethinking what it takes to build customer loyalty.

Recent blogs

3

min read

The New Marigold: From Legacy to Future-Ready

02 Sep 2025

Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.

3

min read

Gamification guide for QSRs

29 Aug 2025

3

min read

Marketing to the moment: Real-time triggers that create connection

28 Aug 2025

3

min read

7 ways to build loyalty for the holiday season

28 Aug 2025

All blogs

The New Marigold: From Legacy to Future-Ready

Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.

5 loyalty mistakes retail marketers make and what to do instead

In Business Reporter’s latest episode of DigitalTransformationTalk, loyalty experts discussed how today’s retail brands are rethinking what it takes to build customer loyalty.

Inbox or spam? The must-know email deliverability rules for marketers

Don’t let deliverability issues derail your email marketing success, find out why it matters.

Gamification guide for QSRs

Find out why gamification matters for QSR brands.

Marketing to the moment: Real-time triggers that create connection

Learn the five real-world triggers that can help your marketing feel more timely, personal, and irresistible.

5 expert tips for marketers to build relevant cross-channel journeys

Discover how to unify data, apply AI, and design with privacy in mind with 5 tips for cross-channel marketing.

What marketers can learn from the rise of KFC Rewards

One year in, KFC Rewards has crossed the 6-million-member mark with the help of Marigold Loyalty

Capabilities every loyalty marketer needs from their next platform

Learn which capabilities you should look for when evaluating a loyalty solution.

Loyalty360 Interviews Great Clips on Viral Marketing Campaign

Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.

Enterprise vs Essentials: Choosing the right loyalty fit

Whether you’re launching your first loyalty program or scaling a sophisticated, multi-brand ecosystem, Marigold Loyalty solutions are built to grow with your business.

5 expert tips to build a high-impact loyalty program (without the complexity)

The Loyalty People and Marigold teamed up to share what works. In a new guide and on-demand webinar, they lay out a simpler, smarter path to revenue-driving loyalty.

Simplify or specialize? A CTO’s checklist for smarter martech architecture

Whether your stack is consolidated or fully integrated, Selligent is built to support CTO priorities.

7 ways to build loyalty for the holiday season

In our recent virtual event, The Loyalty Runway, hosted in partnership with Let’s Talk Loyalty, shared practical ways to strengthen your loyalty strategy ahead of peak season.

2025 Consumer Trends Index Global Infographic: US, UK, and France

Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025.